Life is good – Great clothes, kind hearts and fun. Here is their story in their words:
In 1989, Bert and John Jacobs designed their first tee shirt. They knew nothing about the business.
For five years, the brothers hawked tee shirts in the streets of Boston and traveled the East Coast, selling door-to-door in college dormitories.
They collected some good stories, but were not very prosperous. They lived on peanut butter and jelly, slept in their van, and showered when they could.
Chicks were not impressed.
Original Jake drawing, July 1994 – By the Fall of 1994, heading home from a long, less-than-fruitful road trip, Bert and John were desperately searching for answers to keep the dream alive. Little did they know, the only answer they needed was back in Boston, hanging up on their apartment wall.
Jake’s contagious grin, simple as it was, seemed to express everything the Jacobs brothers believed in.
First day ever selling Life is good – Cambridge Street Fair, September 1994 – One fateful September day, they printed up 48 Jake shirts for a local street fair in Cambridge, Massachusetts. They laid the shirts out on their rickety card table. By noontime, all 48 of those tees were gone. A star was born.
Soon Jake was introduced to local retailers, and his simple message of optimism was embraced like nothing the brothers had ever seen. As demand for product soared, Jake’s team grew, and the Little Brand That Could began to spread across America.
Today, the New England based brand stays close to its roots, with an emphasis on simplicity, humor and humility. Through Life is good Festivals, positive products, and a steady dose of ping pong, Jake’s crew does its best to keep the good vibes flowing.
Peggy’s Midnight Creations – Peggy creates bracelets for a variety of celebrations, issues, challenges, situations, and relationships. Her current line jewelry lines are:
- Mental Health
- Inspiration, Support, and Encouragement
- Love and Relationships
- What’s Your Passion?
- Coping with Loss or Difficulty
- Thank you
- Special Occasions and Events
She loves working with clients to design customized bracelets and cards to give to others to offer love and support. Her greatest joy is collaborating with a client to create a unique, meaningful gift for the client to give to a loved one during a difficult time, or to design an item for one of life’s celebrations.